Dark Woods Coffee Roasters
Performance analysis and improvement of costumer conversion. Focus on customer journey, pain points and Shopify setup including custom code.
Why did this Project need to happen?
Website is struggling to convert new wholesale and retail customers
Confusing user journey, ending in wrong use of website
Further Pain Points that create unnecessary delays when purchasing products
What makes this project a success?
Increase wholesale/retail sales
Provide better impression of who we are, what we do and how to purchase our products
Simplified purchasing process
What makes this project a success?
Increase wholesale/retail sales
Provide better impression of who we are, what we do and how to purchase our products
Simplified purchasing process
Design guidelines and tools
Create Customer Funnel in Hero section
Establish clear Journey Map
Shopify Analytics to track impact of changes.
What was the outcome?
We mainly focused on removing pain points in our redefined costumer journeys in order to implement meaningful changes and improve conversion.
Overall sales increase by 20% in first month
Newly established user journeys are now a foundation for future improvement
Improved user journey increased average order value per user by 18% in first month